Are you a new makeup artist wondering how to grow your business? Then you are in the right place. Irrespective of whether you are a freelance MUA or have started working in a salon, you can grow yourself while helping the salon grow, too. Surely, your talent will help you grow in the market. But you cannot depend solely on your talent in this fast-paced world. You need to market yourself too. Customers want to know what they are paying for and who you are. They want to look at your work and decide whether to hire your services.
Being a makeup artist is challenging in this ever-changing and expanding industry. If you are a new makeup artist, try these tips/tricks to grow your business.
Go digital
It is a digital world, and if you want to be successful as a makeup artist, you must have an online presence. Create a website because if your customers cannot find you online, they will not trust your makeup skills. It is the harsh truth that you need to accept. So, create a website that works as your portfolio, which is necessary for a freelancer. Also, if you work in a salon, you can ask the owner to have a page or a few images showing your skills and work.
Have a digital business card.
Taking the above point forward, have a custom business card. Share it on your website and social media profile. It will help people contact you when they need your services. Just like a paper business card, you can use it to gain customers and network. For instance, if you go to a wedding as a guest, you can share the digital cards with people after talking about yourself as an MUA. When you are in business for yourself, you must take every opportunity to market yourself. Ensure your business card is catchy and perfectly reflects your business goals and work. Add a logo or your portfolio link to the card as well.
Be on social media.
One of the best ways to market yourself as a MUA is to be on social media after having a website. Social media can push traffic to your website and your business. As a freelance MUA, it gives you many clients with just one viral post. You can share your best work, videos on how you do makeup, and even hacks. All this, if you do it consistently, will undoubtedly help you get more and more clients.
Share makeup tutorials
Whether you are a freelance MUA or a new salon owner, you can use this tip to market your business. Make creative videos teaching people how to do makeup or some hacks to perfect or improve their makeup. The number of audiences that will love hogging up makeup tutorials is massive. It also helps you make a name for yourself as an expert and get more clients.
Keep learning
The beauty industry, like every other industry, changes. Every few years, there are new trends. To ensure you stay relevant and can give your client the best, stay up-to-date with the current trends. Also, taking certification courses helps as it shows your expertise in an area, which is always beneficial when growing your business.
Be creative with your marketing.
Marketing yourself creatively will help you market your MUA business, too. For example, if you are a freelance artist, you can work with salons part-time and promote yourself and their services. Or you can sponsor a charity event or agree to do makeup for school kids for their function. This way, you give back to the community while marketing your services for free. These are great ways to inform people about your services and knowledge.
Have competitive prices
You want the customers to choose you over the competition. Right? For this, you need to keep your prices competitive. It does not mean charging little to nothing. But research the ongoing prices and then decide what you will be charging. As your name and business grow, you will invest in better products, and then you can increase the prices.
Final words…
Lastly, remember that some of these tips will work for you, but others will not. But be consistent and do hard work, and you will surely get results. Also, keep learning. Industry trends change, and you need to contact them to ensure you offer the best services to your customers.
