Lifestyle

Red or Blue: Does Football Fandom Affect Property Values in Liverpool?

Liverpool is renowned for its passionate football culture, specifically related to two of England’s most celebrated clubs: Liverpool FC and Everton FC. The deep-seated loyalties to these teams are more than just an emotional matter, and this can be seen in a number of ways. Not only does it change the culture and atmosphere of different neighbourhoods, it can even alter the prices of property.

Football Fandom and Liverpool’s Property Market

The age-old rivalry between Liverpool (the Reds) and Everton (the Blues) has created a unique geographical split in the city that significantly impacts its real estate. Historically, this rivalry has been intertwined with the very identity of neighbourhoods. Areas closer to Anfield, home stadium of Liverpool, are predominantly ‘Red’, while those near Goodison Park, Everton’s ground, are largely ‘Blue’. This division extends beyond match days and into daily life, influencing everything from pub loyalties to community cohesion.

Property values around these iconic stadiums have shown distinct trends over time, too. For example, homes closer to Anfield or Goodison Park tend to see higher demand due to their appeal among die-hard fans who value living within walking distance of their beloved team’s home turf, as well as bringing other football fans to the area on match days. Even properties boasting views of either stadium can command higher prices.

The clubs’ performances on national and international stages also play a role in shaping the local economy and housing demand. When either club achieves success, it often sparks increased investment in infrastructure development around their respective areas. This influx of capital can lead to improved amenities and public services like transport links or recreational facilities which are all part of boosting local property values.

The Broader Impacts of Football on Liverpool’s Real Estate

Beyond funding for public services, investments from the clubs themselves can affect property prices. When football clubs invest in their stadiums, it both benefits the team and stimulates surrounding areas. New housing projects often spring up around these upgraded facilities, along with commercial spaces like shops, restaurants, and bars.

This kind of investment makes Liverpool a popular place for real estate investors and cash house buyers, too, and this is a real win-win situation. The buyers are looking for good deals and the sellers, whether they’re going through a divorce, have inherited a property, or a sale has fallen through, have an easy solution to sell their property.

Accelerating these trends even further is the region’s global football fame. The city’s teams have long and proud histories that attract visitors from all over the world, and there is a direct link between tourism and property values. Just think about how much money comes into the local economy when you factor in merchandise sales, match-day revenue, dining, accommodation, and other entertainment costs of every person who travels to the area to watch a match live.

It’s clear that having globally famous and successful sporting clubs based in your city is good for property prices. Whether you’re an investor or someone looking to purchase a new home, keeping this dynamic in mind is a good idea. A smart decision today could pay off a lot in the future.

Editor

Founder and Editor, Clare Deane, shares her passion for all the amazing things happening in Liverpool. With a love of the local Liverpool music scene, dining out a couple of times a week and immersing herself in to all things arts and culture she's in a pretty good place to create some Liverpool Noise.

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