Influencers, creators and digital personalities from across the UK gathered at the Hilton Hotel in Liverpool last Friday night (22 May) for the sold-out National Influencer Awards, celebrating the rising impact of content creators and online communities.
The glamorous event welcomed some of the UK’s best-known influencers, many of whom have transformed their online platforms into full-time careers through engaging, relatable and creative content. From lifestyle and beauty to fitness, comedy and charity work, the awards highlighted the growing influence of digital creators across a wide range of industries.
Tickets for the event sold out within days, with a waiting list quickly forming as excitement built around this year’s ceremony. Guests arrived on the red carpet to performances from Southport singer Kelly Bond while enjoying ThinK Wine ahead of the awards presentation.
Hosted by Leanne Campbell and Dylan Evans, the evening featured 16 award categories alongside a special recognition award, with winners voted for by the public.
Among the winners were YouTuber Millie T, podcast winner We Need To Talk with Paul Brunson, fitness creator Sam McCarthy, comedy influencer Daniella Stockley and fashion creator Kellise Caddice. The Azaylia Foundation received the Special Recognition Award, while Faye Winter X Guide Dogs won Best Charity.
The atmosphere inside the celebrity and influencer-filled ballroom was one of celebration and support, with organisers praising the positive community being built within the creator industry.
Speaking about the event, organiser Katherine Jones said: “Awards like this are important to showcase the strength social media can have if used correctly. People with purpose, passion and using their platform for good positive impact is at the heart of what these awards represent.”
Following the ceremony, guests continued celebrations with live performances from Abby P Vox and The Voice singer Rain Castillo before heading to The Daffodil for the official after party.
National Influencer Awards 2026 Winners
- YouTuber – Millie T
- Podcast – We Need To Talk with Paul Brunson
- Skincare – Millie Mae
- Hair & Makeup – Issy Oakley
- Family – The Fishers
- Fitness – Sam McCarthy
- Comedy – Daniella Stockley
- Inspirational – Daud Butt
- Food & Nutrition – Yinrun Huang
- Fashion – Kellise Caddice
- Home & Interior – Ellie & Lloyd
- Entrepreneurial – Morgan Bold
- Pet – Peanut and Pablo
- Heart of Gold – Becki Jones
- Rising Star – Lilly Moffatt
- Best Charity – Faye Winter X Guide Dogs
- Special Recognition – The Azaylia Foundation
