Liverpool Sportswear Brand Velozia Launches New Performance Collection And Website
Liverpool-born sportswear brand Velozia has unveiled its latest performance clothing collection alongside a redesigned website, marking a new chapter for the British label.
Designed for running, HYROX, padel and everyday movement, the collection brings together technical fabrics, practical features and an understated look. The launch also reflects the brand’s growing involvement in sporting communities, including those in its home city.
At the centre of the range are Velozia’s proprietary fabric technologies: Velo-Dri™, developed to manage moisture and dry quickly, and Velo-FLX™, designed to provide flexibility, comfort and shape retention.
New pieces include the Velocity running shorts, which feature ultralight construction, integrated anti-chafe support and six-pocket storage. The Performance-T combines bonded seams with moisture-wicking fabrics, while the Court-T uses four-way stretch and articulated ventilation to support movement on court.
Carl and Joe, Co-Founders of Velozia, said: “We started Velozia with a clear ambition: to create performance apparel that delivers exceptional quality without compromising on design. We’ve invested heavily in the details, from technical fabrics and fit to construction and finishing. This collection is a real expression of what we believe premium sportswear should be.”
The collection introduces a colour palette of Carbon Espresso, Apex Grey, Ascent Olive and Aero Blue, with muted tones that give the technical pieces a versatile finish.
Velozia Brand Director David said the approach is intended to establish a consistent identity for the label beyond individual launches.
“For us, this is about building a recognisable design and brand rather than following seasonal fashion cycles. We’re not chasing trends,” he said. “The colours we have chosen are sophisticated, versatile and complement the technical design of our products. We want our collections to feel contemporary today, but just as relevant in years to come.”
Alongside its product development, Velozia is strengthening its connections with running, HYROX and padel communities through local run clubs, sporting events, athlete partnerships and grassroots collaborations.
Liverpool remains an important part of that work, with the founders highlighting the city’s role in the brand’s development.
“Some of our community compete at the highest level. Others are preparing for their first race or joining their first run club,” added Carl and Joe. “What connects them is the ambition to keep improving. We’re proud to support that, particularly within the communities here in Liverpool that have been part of our journey.”
Launching alongside the clothing range, the redesigned Velozia website brings together its collections, technical product information and community activity. The platform features streamlined navigation and a dedicated home for Club Velozia.
David added: “Our new website brings the brand together in a way we haven’t been able to achieve before. From the photography and product storytelling to the overall shopping experience, every element has been considered. It’s a much clearer expression of who we are, what we stand for and where we’re going.”
Explore the latest collection and find out more at veloziasportswear.com.
