There are a lot of benefits to maintaining a healthy office culture. You will inspire company loyalty in your employees with a workplace that isn’t considered toxic and put your best foot forward when attempting to attract new talent. A healthy office culture is also often a result of strict regulation compliance, which means you would miss out on a few fines that could eat into profits. And on another level, the audience loves it. Social media users today are sick of “soulless corporations” and are looking to support businesses that support their staff. Which is why you’ll see a lot of marketing content following around a company’s team for their input on everything from movies to the inner workings of the office.
If you’re considering creating content like this, you can read our guide to see what you can do to show off your office culture.
Team Building Exercises
Ironically, you’ll want to take every opportunity to get your team out of the office. No office really looks nice, in fact they often look oppressive and getting out of the office will do wonders for your employee’s mental health, even for a few minutes.
If you’re stuck for ideas, take a look at these team building activities by Team Tactics. Team building day outs have a number of benefits beyond the initial idea of a backdrop for your content. You will catch a lot of hilarious shenanigans on a team building day out, sure, but you will also create a more cohesive team, who will learn how to work with each other’s dynamics.
And of course, if the team manger falls into the mud on an obstacle course, that’s just great content.
Personality Questions
Your content can also express how much of a diverse team you have. You don’t have to make sure the foreign exchange student is in every shot, but simply ask questions for content that showcases everyone’s different tastes. Ask what they do to relax, how they prefer to work, what their favourite movie is, etc. Bonus points if your question is about the products you’re selling, like a bookshop asking the team what their favourite books are.
This is also very easy to link to National Days/Weeks/Months. During Pride Month you can ask what your favourite LGBT book is, during Black History Month, ask what their favourite soul singer is, during National Cheese Day, ask what their favourite cheese is.
Encourage their personality to shine. They won’t say the wrong thing, and even if they do, there’s an edit tool for a reason.
Visuals
Think about your company visuals. There are a lot of trends you can tap into as well as a lot of genres of visuals.
What do we mean? Well, genres might be something like a meme, a sneak peak, a behind the scenes clip, whereas trends would be whatever Twitter and TikTok are doing at the moment. For example, cleaning products consistently do well on #oddlysatisfying, and beauty and hair routines do well on #beforeandafter. Products all over industries are always happy to find themselves on something like #TikTokmademebuyit.
Show off what your product is and how it is used, but also how it was made, who was responsible for this thing, where the ideas come from, if they’re sustainable or eco-friendly, and how they are manufactured.
This all serves to create an image of transparency and authenticity, which is becoming more and more vital today. Users are researching brands before they buy, making sure that their priorities align with their own. With a marketing approach that prioritizes honesty, you’ll be considered a lot more trustworthy.
