TUI’s Paddling Pool and Sandcastle Stores Put Kids In The Booking Seat And Ignited Family’s Wanderlust
Are you guilty of taking your family to the same holiday spot year after year? Well, you’re not alone. According to a recent study conducted by TUI, a staggering 45% of British parents tend to play it safe when it comes to planning their family holidays, revisiting the same places. But fear not, because TUI has come up with an ingenious solution to break free from this holiday monotony – and it involves your children!
Kids Take the Reins For A Boost of Creativity
TUI’s study discovered that a significant number of parents (24%) feel stuck in their holiday choices and admit they don’t know where else to go. Surprisingly, over half of parents (53%) confessed that when they let their children contribute to the holiday planning, they come up with creative and imaginative ideas. Yes, that’s right – the little ones have the power to unlock new and exciting destinations that might never have crossed your mind.
Nearly half of 6 to 11-year-olds expressed their readiness for a change, stating they are tired of the same old family holiday. More than half of them believe it’s time for parents to loosen the reins and allow them to take charge of planning the family holiday destination. It’s evident that kids are brimming with ideas and enthusiasm to venture into new and exciting destinations.
TUI Paddling Pool and TUI Sandcastle Stores
To unleash the full potential of your child’s imagination, TUI introduced two innovative stores – TUI Paddling Pool (Liverpool) and TUI Sandcastle (Newcastle). These stores were designed to put kids in the booking seat for two days only, where they could dream up their ideal holiday with no limits on their imagination.
The TUI retail team were on hand to offer expertise, knowledge, and guidance while assisting the children in crafting their dream holiday.
In fact, TUI teamed up with the award-winning video production company in London, Sunday Treat to create the Mini Me’s To The Rescue campaign video which you can watch below.
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Like the work of Sunday Treat? They are currently looking for directors and writers for their upcoming comedy project. This is the perfect creative opportunity for both comedy writers and directors. Sunday Treat was born out of the indie filmmaking spirit and a passion for comedy, so you will be in safe hands. Find out more here.
Why You Won’t Regret Letting Your Kids Help Plan Your Holidays
Children have an uncanny ability to think outside the box and dream up fantastical ideas. When you involve them in the holiday planning process, you open the door to a world of creativity and imagination. Whatsmore, children often have different interests and curiosities, which might lead you to discover places and experiences you would have never considered otherwise. Seeing the world through their eyes can spark a sense of wonder and excitement, adding a fresh dimension to your family adventures.
Additionally, involving your children in planning the holiday fosters a sense of togetherness and collaboration. As a team, you can research and explore various destinations, and the process becomes a shared experience. The anticipation builds as you collectively plan your dream trip.
So, you might be wondering what destinations kids find the most inspirational when planning their dream holidays. Read on to find out.
Top 10 Locations Featured Films Inspiring Kids Travel Adventures
Tui’s survey found that films were unsurprisingly a huge inspiration for children’s holiday planning. The magic of the big screen conjured up both national and international travel ideas from London to Madagascar!
- New York (Home Alone)
- Hogwarts (Harry Potter)
- London (Paddington)
- Norway (Frozen)
- Hawaii (Lilo & Stitch, Moana)
- USA (Cars)
- Scotland (Brave)
- Mexico (Coco)
- Madagascar (Madagascar)
- China (Mulan)
TUI’s initiative to involve children in holiday planning is a great way to tap into their boundless imagination. Whether it’s a magical winter holiday in Norway or a sunny beach escape to Hawaii, your kids hold the key to unlocking new and exciting holiday destinations.
