Liverpool is a thriving and vibrant area, and to keep up with the expectations of the local clientele, you will need to up your game accordingly. In the modern age, this needs to be a two-pronged approach as you will need to look at the online side of your business as well as your bricks and mortar outlet.
This might seem both time-consuming and expensive, but you can keep both of these to a minimum by concentrating your efforts on a few key areas.
Update your website
Whether your website just carries more information about your business or customers can actually buy your products online, the chances are your website could do with a bit of a refresh. This will involve updating and expanding any information on there about your business and how you work. You should also look at image sizes, especially any product photos, to make sure this does not cause any page-loading glitches. You only have a few seconds to grab customer’s attention online, and a poor website could be costing you some serious money.
Look at the exterior of your store
Just like your website, the outside of your store could probably do with being refreshed as well. This might just involve a new coat of paint or some long-needed repairs, but once you have completed them, you will want to stay that way. While you want customers outside your store looking through the windows to see what is available, what you don’t want is large groups of teenagers loitering with no intention of buying.
Not only is this likely to deter some people from approaching your store, but this group might damage your storefront, albeit unwittingly. You could consider vandalism prevention methods like a sonic deterrent, which emits a sound only audible to teenagers that they will find irritating and cause them to move on elsewhere. This means that your storefront is clear, and you have not had to get involved personally, which could be risky.
Up your game on social media
If your social media output is not up to scratch, it could be costing you just as much money as your website. Poor quality, overly salesy content might have worked early on, but in recent times, it is more likely just to get scrolled past. Instead, intersperse these types of posts with more information about what you do and how you do it, remembering to highlight hot topics like diversity and inclusion as well as sustainability. These posts are more likely to get attention and will, as a knock-on effect, get more people to look at your promotional posts.
Consider re-vamping the inside of your store
If you have had the same store layout for quite a while now, you should consider changing it around so that customers look in different areas and regular customers might see something that they hadn’t noticed before. If you haven’t already, set up a different area for new or discounted products so that they stand out and are easily spotted by anybody who comes in.
Final thoughts
Improving any retail business is vital, and concentrating on important areas inside and out is key to this being successful. You will also need to look at the digital side of your business, as this could govern how many people visit your business in person or make a purchase online.
