Liverpool is a musical city, you don’t need us to tell you that. From the Beatles to Ladytron, there’s a reason Liverpool was named the City of Pop by the Guinness Book of Records in 2001. In fact, research by BOP Consulting determined that the music industry in Liverpool generates £100 million worth of turnover annually. Therefore, it’s little wonder that creative types on Merseyside often want to make their own music. But unfortunately, being a Liverpool citizen doesn’t give you a golden pass into the charts.
That means for every one person or band that makes it, many fall short. The good news is that music isn’t all about performing. You can still get into the business without being on stage. OK, so let’s say you want a career in music, but you’re not quite cut out to be a performer. What are your options? Here are some ideas:
- Music producer
- Songwriter
- Engineer
- Music critic
- Music teacher
- Studio owner
- Record store owner
- Social media music maker
- Agent
- Festival organiser
That’s just a few ways you can embrace your love of music without performing. Let’s say you look at your options and decide you want to open your own studio. The first thing you need to do is give your music business a name.
Use All the Tools at Your Disposal
Fortunately, there is help out there in the form of AI technology. Harnessing the power of artificial intelligent software allows you to come up with thousands of different music business name ideas without sweating for hours dealing with writer’s block. What’s more, using a music business name generator is an easy way to get the perfect name that is optimised to use on the internet.
Names on the internet need to translate easily into URLs. In addition, they need to contain keywords relevant to your business, so they rank well in search engines and drive traffic to your site. Names also need to be a suitable length which, according to the SEO experts at Moz, is approximately 15 characters (around two to four words).
Find a Niche and Build on It
OK, you’ve used an AI-powered generator and your business now has a name. You can use this to build and promote a brand online using social media. However, before you start posting tweets and YouTube videos, you need an angle. You’re going to run a studio, but what type of studio? Are you going to be an open studio for artists at all levels? Do you want to provide world-class recording facilities for professional acts? Are you going to offer various recording services, such as podcasts? Music is a broad field and you need to choose an area to focus on.
You could take the general route to a music business, but it’s often better to specify, at least initially. Amazon, for example, started as an online bookstore. Then, once it gained some traction, Jeff Bezos started adding different products to the mix. We all know how well that strategy worked and, while you might not turn your music business into a $1013.97 billion company like Amazon, it could certainly work in your favour. Yes, you need more than a name and an angle to make it in business. However, they’re important places to start. Then, if you’ve got a good product or service, there’s a good chance the musical city of Liverpool will be singing your praises.
