Liverpool ONE is set to further strengthen its retail offering with the arrival of global fashion jewellery brand Lovisa, as it continues its rapid UK expansion with the launch of a brand-newflagship store.
The new location will introduce Lovisa’s Series 5 flagship concept to the city – a premium retail format currently only available in select flagship stores. Liverpool ONE will be one of the few sites inthe North to showcase this elevated layout.
Designed to enhance the customer experience, the new Liverpool ONE store will feature a significantly expanded piercing zone, allowing multiple customers to enjoy Lovisa’s popular piercing servicessimultaneously. This marks a notable addition for the brand’s existing presence in Liverpool.
The new concept also introduces a refreshed storefront aesthetic with an open glass frontage. Featuring bold pink and orange acrylic styling, the design offers a full view into the store andits vibrant, newly enhanced piercing space.
To mark the opening, Lovisa will host a series of in-store launch activities on Friday, 29 May. Guests will be able to enjoy a complimentary piercing with any earring purchase, alongsidea limited number of goody bags for early visitors.
Joshua Nunnerley Stoops, Regional Manager, North West at Lovisa, commented: “We’re absolutely delighted to be bringing Lovisa to Liverpool ONE. It’s such an iconic city with a strong sense ofcommunity, and we’re excited to become part of that. We’re bringing that little extra sparkle to Liverpool!”
Brendan Hattam, Centre Director at Liverpool ONE, added: “We’re pleased to welcome Lovisa to Liverpool ONE as part of its continued UK expansion. The brand’s new flagship concept brings an engagingand experience-led retail offer to the destination, further enhancing our jewellery and accessories line-up and reflects our ongoing commitment to curating a dynamic mix of leading brands that resonate with our guests.”
For further information, please visit liverpool-one.com.
