Everton and Everton in the Community are increasing activity around their Blue Family campaign in response to the latest national lockdown.
Blue Family launched in March 2020 as a campaign to support some of the most vulnerable, socially isolated and at-risk members of the Liverpool City Region community during the ongoing pandemic and the national lockdowns.
In the past 10 months, the campaign has directly supported more than 27,000 vulnerable and at-risk families, made almost 25,000 check-in and welfare calls, delivered in excess of 14,000 emergency food parcels and provided more than 250,000 meals for school children, participants and local residents – as well as delivering bespoke online content consumed by millions across the world, aimed at keeping people connected.
Following the news of a third national lockdown Everton announced plans to step up the Blue Family campaign again. It will include increased outbound calls to fans, additional support to deal with an increase in referrals for people in need of support and assistance and expanded content output to keep communities across Liverpool and beyond connected.
Everton has reallocated Club and Everton in the Community staff to ‘Blue Family’. For those most vulnerable and at-risk members of society, the campaign is on hand to provide:
– Essential food parcels
– Mobile phone credit for those living alone and with limited support networks
– Support with gas and/or electricity vouchers for those facing increased fuel bills
– Assistance with provision of digital devices to support home-learning
– Mental health support and advice
Support is available to anyone living in Liverpool City Region without them needing to have had any former relationship with Everton Football Club and/or Everton in the Community and you can fill in the Blue Family referral form via the Everton website.
The Blue Family section of the official Everton website is also home to a wealth of online content to support home learning, fan wellbeing and remote supporter interaction. This includes downloadable packs for children, cooking and exercise guidance and online events to maintain community cohesion.
You can donate to support the Blue Family campaign by visiting www.evertonfc.com/bluefamily/donate
Photo Credit – Glam Gig Pics
