Liverpool is a vibrant city – home to a rich history, a deep-rooted love of music and striking architecture. In the past few years, the city has seen a gradual increase in those choosing to spend time visiting this legendary city.
2023 is set to be one of the biggest years for Liverpool. Of course, the city will host iconic Eurovision in May. Visitors from across Europe, and likely beyond, will descend on the city to celebrate the night of music. That’s not the only exciting thing happening in Liverpool this year.
Liverpool is home to countless trade shows that occur throughout the year. This year is no different, with many favourites returning for another year. Trade shows offer the perfect opportunity for businesses to promote their company to a wider audience. Some trade shows are catered specifically for certain sectors and industries, meaning that those in attendance could be potential clients for a business.
Keep reading to find some of the biggest trade shows coming to Liverpool this winter.
Mere Court Hotel Wedding Fair
At the start of October, wedding suppliers from across the city and surrounding areas will likely have booked themselves a place at the Mere Court Hotel Wedding Fair. The day-long event, held on the 1 October, will welcome businesses that cater to weddings looking to promote themselves and soon-to-be newlyweds gaining ideas for their special day. Whether you are a florist, wedding planner, supplier or photographer, the Mere Court Hotel Wedding Fair could be a great place to help you get your name out to soon-to-be newlyweds and build connections with those that visit your stall.
Liverpool Fashion Week
The highly anticipated Liverpool Fashion Week takes place on the 16th of October. This week-long event is viewed as being a highly-influential show for up-and-coming designers. Liverpool is home to numerous successful fashion brands, each building up a supportive following of loyal customers. When Liverpool Fashion Week finally arrives, it will allow budding designers to showcase their work on an international stage, helping them promote themselves and their work. Of course, the event is not just for budding designers. Those working within the fashion industry should schedule time with their planners to visit this iconic event.
Digital Manufacturing Week
Those working within the manufacturing sector, ensure that you keep some space free in your diaries for November for Digital Manufacturing Week. Whilst no date has been confirmed, the week-long event has been known to bring thousands of people together who operate or are interested in this field. In 2022, the event saw an attendance of almost 4,000 people. From students to experts, manufacturers to influencers and journalists covering the event, Digital Manufacturing Week provides plenty of opportunities to learn more and for people to interact with those working within this ever-growing industry.
Questions To Ask When Preparing For The Shows
These are only a handful of events scheduled for the Winter, and there are many more to choose from. Regardless of the industry you operate within, you will likely find one best suited for you. After selecting the events you wish to attend, getting involved is the next step to consider. You could start by asking yourself the following questions:
- How To Apply? – Do you have to apply directly through the website for the event, or is there a contact you need to contact first to express your interest? In most cases, you will have to apply through the site, or they will provide you with contact to email or call. Check as well when the closing date for these applications is. You don’t want to make plans to attend the event only to find you missed the window for applying! Ensure that you know the dates and plan when you will be applying.
- Who Is Representing Your Business? – After securing your place, decide who amongst your team will be attending to represent the business and answer any queries visitors to your stall might have. Consider who you believe will thrive in this situation and best represent the company. If unsure, see if anyone is interested in attending; it could reveal candidates you may not have considered. You might even attend the event solo or with one or two department heads.
- How Will You Stand Out From The Crowd? – Of course, you want to attract people to your stall. These events are often crowded with people, which can have strengths and weaknesses. One of the weaknesses being these crowds could block your stall from the view of others. Find ways to help make your stall stand out amongst the crowd. For instance, you could invest in a banner or large pieces of art from Big Art and Banners. Visit their site, https://bigartandbanners.com/, to see the selection they have available. You might uncover the perfect solution to help promote your business at your chosen trade show.
- Will You Explore The Other Booths? – Aside from promoting your company, you could use any free time to explore the show. Visit your competitors to see how they are performing, take note of how other businesses have set-up their booths and see which stalls seem to be gaining the most interest. You can use this information when preparing to attend the other trade shows you have booked in your schedule. Additionally, you can see how the location of your booth at a trade show can impact how many people pass by your stall.
- Do You Have Set Targets For The Show? – Understandably, the main purpose of attending trade shows is to expose your business to a wider audience. However, setting yourself targets to achieve by the event’s end will help make this a successful business trip. This could be how many potential leads you create, how many business cards you have left, the number of emails you obtained – anything that could lead to future sales for your company. Setting these targets provides you, and those representing the company with you, a target to accomplish.
Be Prepared And Enjoy The Show
With trade shows booked, banners ordered and targets set, you can begin the countdown towards the show. The event will come around sooner than expected, and before you know it, you will set-up your stall before the trade show starts. Ensuring you are prepared beforehand can help increase the chances of attending the event being a success for your business.
