Trying to raise money for a cause you believe in can be more of a challenge than expected, especially if you haven’t planned something like it before. The perfect fundraising strategy involves understanding how far you wish to cast your net and what tactics will encourage people to give generously. In some instances, a particular fundraising event may fail to attract attention from its desired demographic since the event itself doesn’t appeal to their interests. It’s all about knowing who you want to reach and what the most effective methods are. Here are four examples of fundraising events that are particularly successful.
1. Sponsored Challenges
The flexibility of a sponsored challenge is one of its biggest advantages over many other types of fundraising. You can choose a challenge that is related to your cause, such as a sponsored bake-off to raise money for food banks, or an unrelated challenge that generates widespread interest and generosity. Here are a few specific sponsored challenges for you to consider:
- Group challenges such as skipping, knitting, or shared virtual cycling;
- Endurance challenges, such as running a marathon or swimming a predetermined distance;
- Treasure hunts for items related to your cause or at a venue related to your cause.
2. Concerts
People love to enjoy music while helping a good cause, which is why charity concerts are so successful. You will need to arrange a venue that can accommodate your audience, your performers, and their equipment. You will also need to find performers who are happy to put on a concert for your charitable cause. Depending on the nature and scale of your fundraising endeavours, you could recruit the local school orchestra and invite their families to a charity concert where the children can show off their musical abilities while raising money.
3. Auctions
It can be difficult to attract people to a charity event without offering something in return. Just as a concert promises entertainment, an auction gives attendees the chance to bid on items they want. Ask people to donate items for auction. One of the best fundraising ideas to do for charity is to auction favours or skills. For example, you can encourage attendees to bid for a volunteer artist to paint their portrait or for a masseuse to give them a professional massage in their own home. Collect desirable auction items and make sure any volunteers understand the nature of the bidding.
4. Galas
Give potential donors a chance to feel special by hosting a charity gala. These events usually include food, drink, socialising, and entertainment, all in the name of a good cause. Throughout the event you will encourage guests to give generously and support your efforts.
Of course, there are many different varieties of fundraising events that can be just as successful as those listed above. It’s not necessarily about the type of event you host but how suitable it is for your specific cause and the effort you put into it. So long as you can spark intrigue and inspire people’s generosity through an appealing and interesting event, you can successfully raise funds to meet your goals.
Author Bio:
Molly is passionate about fundraising for a vast array of causes. With over five years of experience in the freelance writing niche, she is also dedicated in learning about the latest health trends.
