Liverpool Jewellery Brand Say It With Launches New AURA Summer Collection for Its 10th Anniversary
Liverpool jewellery brand Say It With is celebrating a major milestone this summer with the launch of its highly anticipated new jewellery collection, AURA, released as the company marks its 10th anniversary.
Inspired by protection, intention, love and connection, the new collection features 10 timeless designs that combine meaningful symbolism with contemporary style. Designed to be worn as striking standalone pieces or layered together, AURA embraces the growing trend for stacking jewellery while offering pieces that carry a deeper personal meaning.
Co-Founder Charlotte Donoghue said: “This stunning range has been inspired by the power of protection, intention, love and connection. We love creating meaningful pieces of jewellery and this collection celebrates all that we love.”
Among the standout designs are the iconic Evil Eye, believed to offer protection and ward off negative energy, and the Hamsa Hand, a symbol traditionally associated with luck, happiness, success, harmony and good fortune. The collection also introduces a fresh interpretation of the classic tennis necklace, featuring elegant marquise-cut stones that create a softer, sunlit look perfect for the summer season.
Crafted from premium stainless steel, every piece in the AURA collection is waterproof, tarnish-resistant and designed for everyday wear. Whether you’re relaxing by the pool, heading to the beach or adding the finishing touch to a summer outfit, the jewellery is made to withstand daily life without compromising on style.
Available in both gold and silver, with prices ranging from £35 to £55, the collection reflects Say It With’s commitment to creating accessible, luxury-inspired jewellery that is both durable and meaningful.
Charlotte explained that the idea for AURA evolved from Co-Founder Steph’s passion for stacking jewellery with personal significance.
“The idea for the collection really stemmed from Steph’s love of stacking pieces of jewellery that she felt truly connected to,” she said. “After our successful summer edit with Arabella Chi two years ago, Steph felt there was more we could do with the concept. She wanted to create jewellery that not only looked beautiful throughout summer with its stunning golden hues and fun styling, but also had a deeper meaning that people would continue wearing long after the sun sets.
“These pieces are designed to protect your peace and match your energy whilst staying stylish and cool stacked all together.”
As Say It With celebrates a decade of creating sentimental jewellery, AURA represents the brand’s latest evolution, blending everyday style with meaningful design.
The AURA Collection is available now from Say It With.
