Liverpool Basketball Announces Adidas Partnership and Free Tickets For First M&S Bank Arena Game
Liverpool Basketball has signed a multi-year partnership with adidas ahead of its debut season at M&S Bank Arena. To mark the occasion, fans can register for free admission to the club’s first home game on Sunday 25 October 2026.
The new club will be the only adidas-supplied basketball club in the UK for the 2026–27 season. Its match kit, teamwear and authentic jerseys will be available through the Liverpool Basketball club shop, with a wider merchandise collection due to launch in November.
Liverpool Basketball’s first home fixture will see the team face Newcastle Eagles. Doors open at 3pm, with tip-off at 4pm.
The partnership has a fitting connection to the city. Adidas has long been part of Liverpool’s football and terrace fashion culture, and it will now be on court as the city’s new basketball team starts its first season.
Jason Dolan, founder and owner of Liverpool Basketball, said the partnership was about building a club people in the city could be proud of. He hopes the free opening game will bring fans together for a full house from the first tip-off.
For anyone curious about basketball, the opening fixture is a chance to see the new team in action at the waterfront arena. Register for free tickets on the Liverpool Basketball website by 11:59pm on Thursday 15 October.
Follow @liverpool.basketball on Instagram for news and updates.
