With over two decades in the modelling industry, Matt Peacock is no stranger to the spotlight. From becoming the face of Emirates to starring in a Ferrari advert on the scenic roads of Croatia, his career continues to soar. Most recently, Matt took on a role inspired by Brad Pitt’s iconic character in Mr and Mrs Smith in a stylish, Valentine’s-themed campaign for Say It With. In this interview, we chat with Matt about his experiences on set, his passion for giving back through charity challenges, and what’s next for him in 2025.
Liverpool Noise: Hi Matt, what have you been up to recently?
Matt Peacock: I’ve been working on some really exciting modelling campaigns. I’ve been modelling for 22 years and the last four years has just gone absolutely bonkers. Last year, I became the face of Emirates, shot a Ferrari advert, and then I did a couple of fragrance adverts around the world. So yeah, that’s been keeping me nice and busy lately.
Liverpool Noise: Amazing! Did you get to drive a Ferrari when you shot that campaign?
Matt: Yes! So they flew us over to Croatia for a week and we shot the advert out there on the coastal roads of Croatia. We had a precision driver who has to do all the technical bits of driving and it was The Stig off Top Gear which was cool. With me being a bit of a large petrol head it was a dream job for me.
Liverpool Noise: Definitely, that sounds incredible! Can you tell us a bit about your current campaign with Say It With?
Matt: It was such a cool campaign to work on. It’s in the style of a kinda Mr. And Mrs. Smith theme and they wanted me to play the Brad Pitt role. They had ‘Mrs Smith’ lined up but they couldn’t tell me who it was at the time because it was all still top secret. So, when I turned up on the day that’s when I found out it was Missé and she was amazing, we got on straight away. We had great good chemistry, which obviously is important when you’re doing these kind of shoots. We had a good laugh, especially as we had to do a bit of Tango dancing, I was a bit awkward at first but we had a lot of fun in the end. We both enjoyed it and I think the pictures and the videos show that.
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Liverpool Noise: And what else has 2025 got in store for you?
Matt: I’ve got more cool modelling campaigns coming up. I’ve just signed a deal with Harley Davidson, so I’m going to be doing quite a lot of bits with them which is cool. I’m passionate about charity work. Last year, I ran four marathons to support a little boy, and the year before, I walked the Three Peaks – 527 miles in 19 days – for a little girl in need. That challenge was inspired by her story, which I came across on Instagram. She was born with an extra artery on her heart and couldn’t swallow, meaning she’s fed through a PEG in her stomach. Her family needed £120,000, so I took on the walk, set a world record, and raised the full amount. This year, I’m planning another big challenge. I feel fortunate in my life, and giving back is important to me.
Liverpool Noise: That really is incredible Matt! We’ll be keeping an eye on your Instagram and supporting your future charity work for sure!
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