Say It With Jewellery Unveils Star-Studded Christmas Collection Fronted by TOWIE Besties Cara Kilbey & Billi Mucklow
Liverpool’s favourite jewellery brand, Say It With, has launched its highly anticipated Christmas collection—and this year’s campaign stars The Only Way Is Essex icons and real-life best friends Cara Kilbey and Billi Mucklow.
Co-founder Charlotte Donoghue says the duo perfectly embody everything the brand stands for.
“Cara and Billi were perfect for this year’s campaign because they really do show what the brand’s about—longevity, friendships, fun and timeless elegance.”
The pair’s decade-long friendship mirrors the spirit of Say It With: uplifting, meaningful and built to last. Their natural chemistry made them the ideal choice to front this year’s festive collection.
A Christmas Collection Designed for Best Friends everywhere
Say It With’s newest drop includes everyday staples and standout pieces, all designed to let customers coordinate with their best friends while still celebrating their individual style.
“Our range allows this with the extensive colours and metals we offer,” Charlotte adds. “We’ve been able to give our customers matching looks while still letting them express their identity.”
The collection reflects today’s biggest jewellery trends while maintaining the timeless appeal the brand is known for. Their new clover-style pieces—already a national favourite—have launched in fresh seasonal shades, with the plum colourway selling out almost instantly.
Website Frenzy as New Arrivals Drop
On top of introducing a brand-new dainty initial pendant—offering an alternative to their signature winged initial—the brand sent fans into a buying frenzy this week with the reveal of their final Christmas pieces: a heart tennis necklace and an emerald-cut tennis bracelet, both available in gold, rose gold and silver.
These stunning designs combine elegance and sparkle, making them perfect for Christmas parties or more formal celebrations throughout the year.
Cara Kilbey says she’s fallen in love with the range: “The necklace is simply stunning in all colours, and the tennis bracelet is my favourite piece—it’s feminine, classy, and perfect on its own or stacked.”
Charlotte adds, “Every piece in the collection is timeless and meant to last. We didn’t want customers buying pieces that are only on trend now—we wanted looks that stay fashionable for years, and that’s exactly what this Christmas collection offers.”
A Festive Favourite Already Selling Out
Say It With also released its annual Christmas Gift Calendar back in September, featuring mixed-metal jewellery pieces and an elegant watch. It has already become limited in availability as demand surges.
With stunning designs, meaningful messaging and a glamorous new campaign, Say It With is set for a standout festive season.
Shop online now at sayitwith.com.
