Liverpool Couple Launch Lip Fix: A New Clean Beauty Brand Rooted in Community and Conscious Living
A Liverpool husband-and-wife duo have launched a new natural beauty brand, Lip Fix, offering a thoughtfully crafted range of organic and natural lip products designed to nourish, protect and elevate everyday lip care.
Matt and Kayleigh, based in Litherland, created Lip Fix in response to the growing demand for clean, ethical make-up and beauty products. Although the idea for the brand was born in 2024, it officially launched in late 2025 following extensive research, formulation and testing to ensure the products met their high standards.
Lip Fix began with a simple but personal inspiration. Co-founder Matt decided to learn e-commerce and build the brand after being inspired by his wife’s passion for skincare and her evening beauty routine. He was also motivated by the rise of Scouse entrepreneurs successfully launching their own independent brands, reinforcing the idea that Liverpool is a city full of creative ambition.
At the heart of Lip Fix is a belief that what we put on our bodies matters. The brand champions clean beauty, with products formulated using natural and organic ingredients including botanical oils and coconut oil, chosen to hydrate and nourish rather than dry or damage the lips.
“The importance for us is clean beauty and giving your lips the gorgeous, deserved glow,” say Kayleigh and Matt. “Our products are designed to help lips feel soft, hydrated and properly looked after – and what better way to do that than by creating them ourselves.”
Lip Fix currently offers an extensive range of lip products, available in multiple shades, including:
- Lipsticks
- Liquid lipsticks
- Lip gloss
- Lip serum
- Lip glazes
- Lip pencils
- Lip crayons
- Lip definers
- Lip scrubs and conditioners
The response so far has been overwhelmingly positive, with early interest signalling a strong start for the new local business. But for Matt and Kayleigh, Lip Fix is about more than products alone.
“This is only the start for Lip Fix,” says Matt. “We’re grateful for the journey so far and while we have big ambitions for growth, we’re equally focused on building a health-conscious community. We want to give back by hosting social and wellness events that educate people on the importance of using more natural products in everyday life.”
Kayleigh adds: “Lip care is one of the most frequently used beauty products, yet it’s often overlooked when it comes to clean, natural formulations. Our focus is simple: elevate everyday lip care using carefully selected natural and organic ingredients that feel luxurious while supporting a healthier approach to beauty.”
The duo have also recently announced a new partnership with Scouse Girl Social. Together, they have created Lip Fix x Scouse Girls Gloss, with a percentage of profits going towards supporting local community events run by Scouse Girl Social. Both brands champion confidence, modern lifestyles and empowerment for women and girls across Liverpool.
The collaboration will be officially showcased at the Scouse Girl Social Catwalk Event on 31 January at Boxpark, where attendees will be able to see and experience the products first-hand.
With strong local roots, a clear ethical vision and a growing community behind them, Lip Fix is shaping up to be an exciting new addition to Liverpool’s independent beauty scene.
Shop now via lipfixcosmetics.co.uk and follow @lipfixcosmeticsuk.
