Liverpool’s Eurovision Theme Is Revealed Ahead of City Hosting Famous Song Contest
The theme for the 67th Eurovision Song Contest, set to take place in Liverpool in May, has been revealed, including the slogan: ‘United By Music’.
The new slogan demonstrates the unique partnership between the United Kingdom, Ukraine and Host City Liverpool to bring the Eurovision Song Contest to audiences across the globe and the incredible power of music to bring communities together. It also reflects the very origins of the Contest, developed to bring Europe closer together through a shared television experience across different countries.
With over 160 million viewers watching last year, the look of the vibrant, wider identity celebrates this shared cultural experience as ‘millions of hearts beat as one’.
Inspired by the Ukrainian and United Kingdom flags, the colours used are designed to reflect the joy and diversity of the contest.
The colourful ECG (electrocardiogram) effect produces a string of hearts, each one responsive to rhythm and sound, to illustrate the collective beating heart of all Eurovision contestants and viewers alike. We are all ‘United by Music’. And the typeface used is called ‘Penny Lane’, inspired by the twentieth-century cast-iron signs displaying Liverpool street names and a nod to the city’s rich musical heritage.
Designed through a creative partnership between Superunion agency in the United Kingdom and Ukrainian creative studio Starlight Creative, the new brand will first be seen in action by viewers during the Handover and Allocation Draw show this evening from 20:00 CET on the official Eurovision Song Contest YouTube channel, and for viewers in the United Kingdom on BBC Two and BBC iPlayer.
This partnership demonstrates how the show will be made by collaborations on and off camera.
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