Business
-
How High-EQ Companies Respond To Customer Accusations
Knowing how to respond to customer accusations is a skill that saves some businesses a fortune. Many defuse situations elegantly, without losing anything like as much money, reputation or prestige as they would otherwise. However, not all firms understand the way to do it equally. Being combative rarely works. However, taking the time to learn more about the customer and their qualms can be a potent strategy. Listen First The first thing to do is…
-
Innovative Strategies For Business Growth In A Digital Era
The landscape of business has undergone a seismic shift in recent years, largely fuelled by the rapid advancement of digital technologies. Today, companies face the pressing need to adapt and evolve, not just to remain competitive, but to thrive in a digital era marked by constant change and innovation. The key to success lies in recognising and harnessing the power of digital transformation. This article delves into the various strategies businesses can employ to achieve…
-
The Hybrid Advantage: How Companies Can Create A Workspace For Modern Success
Workspaces are undergoing a remarkable transformation, with the traditional office model giving way to something far more suited to our current era. This is the age of the hybrid workspace, a concept that marries the independence of remote work with the collaborative energy of conventional office environments. The move towards hybrid setups is born from an understanding that work does not have to be confined to a single format. It celebrates the diversity of working…
-
The Transformative Impact of IoT Solutions on Business Efficiency
In the ever-evolving landscape of contemporary business, the Internet of Things (IoT) has emerged as a revolutionary force, offering unprecedented opportunities to enhance efficiency and streamline operations. This article explores the multifaceted benefits of implementing IoT solutions, shedding light on how businesses can harness the power of connected devices to attain a new pinnacle of operational excellence. The Foundation of IoT Solutions At the core of IoT lies the seamless connectivity between devices, enabling real-time…
-
Liverpool Entrepreneur Nic Byrne Launches ‘Girls with Dreams Club’
An exciting new initiative for teenage girls is launching in Liverpool this month. The ‘Girls with Dreams Club’ will recognise the unique challenges that young women face in today’s world and seeks to provide a safe and nurturing space where they can explore their dreams and ambitions and most importantly connect with others. Founder and entrepreneur Nic Byrne, who started her own successful business over 22 years ago, aged 27, has recognised the challenges that…
-
A Guide To Moving Business Location
Relocating a business is a significant undertaking that requires careful planning and execution. Whether you’re expanding, downsizing, or seeking a better market presence, moving your business location is a multifaceted process that can impact various aspects of your operations. To ensure a smooth transition, consider the following comprehensive guide to moving your business location. Strategic Planning Begin with a well-thought-out plan that outlines the reasons for the move, the desired outcomes, and the key milestones.…
-
LCR Angel Network To Undergo Rebrand In bid To Target New Investors
An organisation that brings together opportunities and Angel Investors in the Liverpool City Region has appointed award-winning marketing agency Poke to reposition their brand. The LCR Angel Network has been offering quality investment and connection opportunities for early-stage high growth businesses since March 2018. The Liverpool City Region Combined Authority has recently awarded £500,000 funding to the network, which is currently funded by not-for-profit organisation Merseyside Special Investment Fund (MSIF), which will match the investment with a…
-
How To Develop An SEO Strategy
Just like the other aspects of running a successful company, you tend to do a lot better when there is a clear strategy in place that you can follow closely. This certainly applies to SEO. You can easily end up simply trying anything and everything to try to get up the rankings without much success. So, let’s look into developing an SEO strategy and exactly how it can be achieved. Set goals that you want…
-
From Anfield To Albert Dock: Best SEO Practices For Liverpool’s Unique Market
Liverpool, a city known for its rich history, iconic landmarks, and vibrant culture, boasts a unique market that local businesses can tap into. From the historic Anfield Stadium to the scenic Albert Dock, Liverpool offers a diverse range of experiences for both residents and tourists. To thrive in this dynamic market, businesses must employ effective SEO (Search Engine Optimisation) strategies that cater to the city’s distinct characteristics and audience. In this blog post, we’ll explore…
-
Important Tips For Improving Your Liverpool Retail Outlet
Liverpool is a thriving and vibrant area, and to keep up with the expectations of the local clientele, you will need to up your game accordingly. In the modern age, this needs to be a two-pronged approach as you will need to look at the online side of your business as well as your bricks and mortar outlet. This might seem both time-consuming and expensive, but you can keep both of these to a minimum…
-
The Most Profitable Locations In The UK To Invest In Student Property This Autumn
Trends in investment change from several to several years, but in the past ten years, those in student accommodation have boomed. This sector has been one of the fastest-growing, as students are increasingly open to boosting their education internationally. The United Kingdom is one of Europe’s most promising and sought-after nations, thanks to its extensive portfolio of renowned universities that give students an extraordinary competitive advantage when entering the workforce. Given the UK’s high appeal…
-
Are You A New Makeup Artist? 7 Tips To Help You Grow Your Business Successfully
Are you a new makeup artist wondering how to grow your business? Then you are in the right place. Irrespective of whether you are a freelance MUA or have started working in a salon, you can grow yourself while helping the salon grow, too. Surely, your talent will help you grow in the market. But you cannot depend solely on your talent in this fast-paced world. You need to market yourself too. Customers want to…
-
Poke Welcomes New Designer As Team Enters Fourth Year In Business
A leading Liverpool creative marketing agency has welcomed a new designer to its team, as it marks the start of its fourth year in business. Having previously worked as a lead designer for the past six years, Paul Lowcock joins Poke at their Bold Street HQ, focusing on creative strategy, brand development, creative concepting, design development, motion/animation and graphic design. The news comes as the business continues to expand at a rapid rate, having built…
-
A Mini Makeover for Your Liverpool-Based Business That You Can Start Today
Keeping your business looking the part and highly professional is a vital part of being successful. However, it can also be time-consuming and, if you don’t know what you’re doing, frustrating. There are, however, some areas that will make a big difference with very little work on your part, which you may want to get started on sooner rather than later. 1. Refresh your Website Your website is probably one of the first points of…
-
Protecting Your Business In A Digital Age: How To Keep Your Data Safe
The digital age has transformed and enhanced opportunities for entrepreneurs, but constant innovation brings new dangers. Keeping sensitive data secure takes specific knowledge and strategies, presenting one of the most significant challenges for SMEs using e-commerce platforms. Keeping client data secure is an important part of your corporate responsibility. Ensuring that you remain compliant with the Data Protection Act means that you need to notify colleagues, clients, and suppliers about how you intend to use…
-
Tools To Boost The Image of Your Home Business
Home-based businesses are full of passionate people just hoping that their dream will come true. If you are smart and hardworking, you can even make that dream into a fully-fleshed reality. What’s hard to overcome, however, is the competition. When there are larger and more established businesses out there doing either the exact same thing you are or only slightly differently, it can be difficult to get your feet on the ground. The good news…
-
Streamlining Document Organisation In The Digital Age: Where To Start
Many businesses nowadays are transitioning towards paperless operations, which means that now could be the right time for your company to make a positive change as well. This shift not only reduces costs and environmental impact but also enhances productivity and efficiency. Streamlining document organisation is a crucial step towards achieving these benefits. It’s crucial to implement the right strategies and utilise digital tools, which can unlock the full potential of your document management system.…
-
Flexible Working – What Are The Benefits?
For some people, the thought of going into the office gives them the shivers, and for others, they thrive on the interactions and unity that come with a healthy workspace. You might find that you are somewhere in between and need that flexibility. Many people will fall into the latter category for the welcome option of balance, and there is good reason for this, as there are many different benefits that come with flexible working.…
-
Essential Considerations For Shipping Fragile Items Safely
In today’s digital era, almost everything can be sold and shipped, allowing aspiring entrepreneurs to explore numerous money-making possibilities. However, if something holds in the e-commerce world, customers want every order brought to their door. The fact that businesses have received another task adds to the numerous activities and operations they must perform to keep their businesses afloat and thriving. It wasn’t long ago when the average enterprise would only be accountable for putting the…
-
The National Football Museum Signs Poke Marketing For World Class Rebrand
The world’s largest football museum is to undergo a significant rebrand with the help of Poke Marketing. Welcoming more than 2.5 million visitors from around the world since its opening, the National Football Museum in Manchester hopes to solidify their position and increase its footfall as it enters its 11th year. Following a competitive pitch with several of the country’s leading agencies, Liverpool outfit Poke was selected to work with the museum, using their proven track record…
