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‘Beyond Van Gogh’ Immersive Experience Coming To Liverpool This Summer

A unique and unmissable Van Gogh immersive exhibition will have its UK premiere in Liverpool this Summer. Beyond Van Gogh will be a chance to step inside the artist’s world and experience his paintings in a whole new way.

This cinematic multimedia spectacle will run at the Exhibition Centre Liverpool from 27 June to 24 July, having extended its run by 10 days due to high demand. Produced by Annerin Productions and Paquin Entertainment Group, the experience will breathe new life into over 300 of Van Gogh’s masterpieces with cutting-edge technology and a specially curated musical score.

Wander through iconic works as they come alive around you, including The Starry NightSunflowers and Terrace of a Café at Night, and be enveloped by a selection of his revealing self-portraits which might just blink back at you.

Beyond Van Gogh Experience coming to Liverpool 2024 - Credit Paquin Entertainment Group
Photo Credit: Paquin Entertainment Group

Visitors are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience which appeals to a whole new generation of art enthusiasts and Van Gogh fans alike.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.

Even if you are not very familiar with Van Gogh’s incredible paintings, this is an excellent access point to his world, and a way to connect to the artist behind the art.

There is also a chance to take part in special Saturday morning yoga sessions inside the exhibition itself. Meanwhile VIP Experience tickets include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry.

Beyond Van Gogh Coming to Liverpool - Credit Paquin Entertainment Group
Photo Credit: Paquin Entertainment Group

Annerin Productions chose Liverpool for the premiere after having had previous experience of the city through its hit Broadway and West End Beatles’ musical revue show Let It Be.

Anna Parry, UK Business Development at Annerin Productions, explains: “Having Liverpool be the UK grand opening of Beyond Van Gogh is a dream come true. The city is the gold standard in how to support arts and culture.

“We knew we were in the right hands with Exhibition Centre Liverpool, TicketQuarter and Bill Elms Associates, and we can’t wait to welcome Liverpool into the incredible world of Beyond Van Gogh.”

Colm Graham, Head of Partnerships, Hospitality and Exhibition Sales at Exhibition Centre Liverpool, said: “We’re delighted to be hosting the Beyond Van Gogh exhibition for its grand opening in Liverpool.

“The immersive and exciting way in which Van Gogh’s iconic artworks are brought to life is an excellent way of breaking down barriers and making arts more accessible for our community. We’re really looking forward to welcoming thousands of art enthusiasts and novices alike with the exhibition opens in June. 

Beyond Van Gogh: The Immersive Experience tickets are on sale now via

Find out more about Beyond Van Gogh at


Founder and Editor, Clare Deane, shares her passion for all the amazing things happening in Liverpool. With a love of the local Liverpool music scene, dining out a couple of times a week and immersing herself in to all things arts and culture she's in a pretty good place to create some Liverpool Noise.

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