Glamify Fashion Opens First Ever In-Person Shopping Space as Demand Surges
Liverpool’s much-loved online fashion brand Glamify has officially opened its doors to customers six days a week, marking a major milestone for the fast-growing business. After years of operating exclusively online, the brand now welcomes shoppers Monday to Friday from 10am to 5pm, and Saturdays from 11am to 3pm.
What began as a series of small sample sales over the last six weeks quickly evolved into something much bigger. The Glamify team were able to meet customers face-to-face for the first time, and week by week, the pop-up events grew from rail-side bargains to full collections on display — with hundreds of fashion fans attending.
“We always wanted a retail space, and after doing a series of pop-ups over the last two years, turning our head office and warehouse into a retail outlet was a natural step,” says co-owner Hollie Cassidy. “We’ve seen an overwhelmingly positive response. What started as events with 500 free Instagram tickets has now become a whole new offering, including same-day click and collect and an in-person shopping experience.”
Shoppers have embraced what Glamify describes as “the experience they’ve been missing” — coming in groups, trying on outfits together, enjoying nibbles and drinks, and receiving personal styling advice. The space has been fitted with changing areas and curated displays, giving customers a chance to feel the quality of the clothing and purchase directly from the team.
Glamify Fashion has built a strong national following thanks to its wide product range, celebrity fans and accessible price points. This new retail experience strengthens the brand’s position as a go-to fashion destination, with customers already travelling from across the UK to visit the Liverpool HQ.
The timing couldn’t be better. As the festive season kicks off, demand for occasionwear skyrockets — from nights out and Christmas meals to parties, events and winter weddings. Glamify’s new face-to-face styling and in-person shopping options are expected to be a game changer during one of the busiest periods of the fashion calendar.
Looking ahead, owners Ash and Hollie have confirmed even more developments coming in 2026, including new product expansions and a brand-new service yet to be revealed. With momentum building, next year is set to be a landmark chapter for the Liverpool fashion powerhouse.
Shop in store now at Glamify, Unit 15, Hurlston Court, Scarisbrick Business Park, Ormskirk L40 8HN or shop online at glamifyfashion.com.
