Sort Rehearsal Rooms have announced that they will axe their marketing budget to “promote unsigned bands instead of promoting themselves”. The idea has already caught the eye of Ed Sheeran, Two Door Cinema Club and Dan Croll who posted about the campaign on social media since it was announced last week.
The idea comes as a response to the huge amount of money being spent in the music industry at the minute – notably from other rehearsal rooms promoting themselves by sponsoring festivals and advertising on social media.
Sort Rehearsal Rooms is a state of the art facility in Liverpool’s Baltic Triangle which first opened its doors in April 2017.
Lee Mitchell, the founder of Sort Rehearsal Rooms says: “Some of the other rehearsal rooms have started comparing the size of their wallets. I’ve decided to axe my marketing budget. Instead I’ll use the money to promote unsigned bands.”
Starting today, they’ll pick the best three unsigned bands who rehearse at Sort Rehearsal Rooms over the next month. Each band will get a small budget allocated to promote their track on Spotify, Facebook or SubmitHub. Lee continues…
“It may not be a life-changing sum, but it’s enough to make a difference. And besides it’s all about the music. Let’s make Liverpool a city full of musicians again.”
For bands that haven’t already got a demo, they can record one in their state-of-the-art studio right here in Liverpool’s Baltic Triangle. Lee clearly seems to have struck a nerve with fellow musicians and music industry executives from Liverpool applauding the idea.
For more information visit www.sortrehearsalrooms.com/sortyourpriorities
